Do you use cookies or tracking?

We use essential cookies to keep you logged in, save your course progress, and remember your preferences. We use first-party analytics to understand how visitors use the site (which pages help, where people get stuck) so we can improve the experience. We don't use third-party advertising trackers, retargeting pixels, or social-media tracking pixels that follow you across the web. You can manage cookie preferences from the footer link on any page; disabling non-essential cookies won't affect your ability to take the course.

The first-party-only analytics choice is structurally different from the dominant pattern across the web. Most sites embed third-party scripts from advertising networks that aggregate user data across thousands of sites; visiting one site can populate a profile that follows you everywhere. Our analytics run entirely on our own servers, which means the data about how you use our site doesn't leave our environment. The tradeoff is that our analytics can't tell us things like "this user came from Facebook three days ago" or "this user is also shopping for a new car" — which is exactly the data third-party tracking exists to capture. We accept the tradeoff because the third-party data isn't useful for delivering the course.

The cookie banner you see on first visit is the standard mechanism for granular consent. Drivers who want to disable analytics can do so without affecting course functionality. The essential cookies (login, course state, security tokens) can't be disabled because the platform genuinely doesn't work without them — but those are the only cookies that fall into the "required" category. Everything else is optional, and the platform behaves identically with or without the optional categories enabled. The footer link gives ongoing control rather than a one-time choice locked at first visit.